by Anton Likhnekevich - April 02, 2019

Today, a website of almost any large and self-respecting company is not just a business card, but an effective sales tool. Not surprisingly, special attention is paid to websites. Consequently, Search Engine Optimization is increasingly being given to professionals.

 

A competent approach to it is capable of:

  • provide the growth of the customer base;
  • stimulate increased sales;
  • expand opportunities to enter new markets.

Do you understand this? So it's time to search for an SEO consultant.

 

WHAT TO PAY ATTENTION TO WHEN CHOOSING A SEO AGENCY?

Mark important criteria for yourself. We recommend paying attention to:

  1. Experience;
  2. Approach to work;
  3. Cost of services.

Do not rush to choose an SEO-company which is willing to take up work at a low price. Professionals never sell themselves cheap. They just have no reason to do it.

First of all, estimate the forthcoming scope of work. It should be understood that the promotion of a website is hard work. The scope of work depends largely on the complexity of the promoted resource.

It is better to entrust the promotion of a large website with hundreds and even thousands of pages to an SEO agency. In this case, you can count on full optimization. Profile specialists will work in parallel to each other and in a team. This will provide high-quality results.

 

HOW TO ESTIMATE THE EXPERIENCE OF EXPERTS?

Be sure to ask for results of work on other projects, evaluate them. We also recommend asking professionals to send case studies. A self-confident company will surely demonstrate its readiness to familiarize a potential client with the results of its work.

 

GOOD IF SPECIALISTS:

  • Work for a long time;
  • In the shortest possible time find additional options for interaction with search engines;
  • Own modern methods of work;
  • Cleverly evaluate promising ranking factors.

 

BAD IF SEO SPECIALISTS:

  • Work recently;
  • Work with outdated techniques;
  • Know nothing about new search engine algorithms;
  • Focus only on "their instincts."

 

SPECIAL ATTENTION SHOULD BE SPECIFIED ON SEO AGENCY APPROACHES TO WORK

Many know about the "black" methods of promotion. Oddly enough, they are still used by many. Be sure to ask how the company works. Alert if the result you are promised: "quickly and cheaply." Most likely, even if you get into the top search engine issuance, you will lose positions as soon as possible and even fall under the effect of various spam algorithms. It will be very difficult to get a website out from under the filters.

 

SELECTION AND VERIFICATION OF CANDIDATES

Pre-inform that you need:

  1. Commercial Offer;
  2. Contract;

What to look for when studying a commercial offer and a contract with an SEO agency?

  1. On the understatement and vague phrases.
  2. On imaginary and real competitive advantages of SEO-agency.

    For instance, the phrases: “we guarantee the observance of obligations” and “we guarantee a refund in the absence of due results” only sound the same, but have different meanings.

    Imaginary include the following:

    • promotion time and low cost

    It is almost impossible to determine in advance the speed indicators and specific time frames for promotion. All forecasts have a significant error. Experienced professionals will never voice a clear timeline. This is due to the fact that the speed of advancement depends on a lot of factors. Among them are the qualification level of employees, the availability of process automation systems, and the technologies used. We have already talked about the low cost. Simplification of services is often carried out to the detriment of their quality.

    The real benefits include:

    • staff experience;
    • availability of own automation systems and analytics;
    • ongoing researches.

    Automation of processes eliminates optimizers and other specialists from routine work. Because of this, they get more time for effective analytics.

    Evaluating the experience, you should pay attention to the specifics of your company. Perhaps an SEO company is already working with your competitors. This is not bad at all! On the contrary, experts have experience in the industry. This means that professionals have really effective techniques in stock.

    Great if an analyst works in an SEO agency. This means that optimizers regularly receive relevant information.

  3. On clearly defined rights and obligations of both parties. Better to give the contract to check by an experienced lawyer. This will eliminate the appearance of "pitfalls" working on your website optimization.

 

WHAT ELSE TO PAY ATTENTION TO?

  • On the ranking of SEO companies. It presents organizations that demonstrate successful performance and good indicators of effective promotion.
  • How will you communicate with your account manager (as far as it is available, through which channels of communication), is it possible to hold personal meetings with him and, if necessary, with the top manager of the company.
  • How often work reports are provided, as well as how complete they are. Be sure to check this question with a potential contractor, as there are companies on the market that provide the client with a minimum of information on project management, considering advanced reporting to be superfluous.

 

CHOOSING FAVORITE AND CONCLUDING AGREEMENT

So, you have decided on the favorites.

Be sure to discuss with everyone:

  1. Payment schemes.
  2. Features of reporting

    Once a month you will receive a report containing:

    • position information on specific queries;
    • information about the target traffic;
    • description of all work performed;
    • cost of services provided.

    So you will see the whole picture of what is happening. This will allow to correctly evaluate the effectiveness of cooperation.

  3. Interaction processes. Of course, an experienced specialist can work without your direct and constant participation. However, it should be included in the process. In this case, website promotion will be more effective. Follow the recommendations of the specialists.

 

We wish you successful searches and use professional search engine optimization services!


Anton Likhnekevich

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