Potential customers often start exploring your business from the home page. On its design, functionality, usability and information content depends the user's first impression of the brand. In this article, you will learn how to design the main page of a website.
First of all, a home page more often than others becomes for business the first point of contact with a potential client. Therefore, it should produce a favorable impression on users. Secondly, a homepage plays the role of an information hub; using this page, the user must understand where to look for the necessary information at the moment. Thirdly, a homepage should provide the user with basic functionality, for example, the possibility of registering and logging into an account, requesting a callback, quickly buying a top product, subscribing to a newsletter, etc.
The ideal homepage should have the following characteristics:
If we are talking about the main page of well-known brands, for example, Apple or Microsoft, you can skip information about business and benefits.
The logo in the upper left corner of a website is not just an element of branding, it also performs the function of the navigation center. The user can instantly return to the homepage page from any page of the resource by simply clicking on the logo.
Do not waste time and money on complex graphic design. You can independently make a beautiful text logo. Simply select a visually appealing font and write the name of your company. Pay attention to the logos of famous companies.
Designing navigation, remember that every visitor to your site has visited thousands of other resources. He came across only two types of menus: vertical and horizontal. User can find the "Contacts" button almost with his eyes closed: it is at the far right in the horizontal menus and the lower in the vertical ones. Do not reinvent the wheel, keep your usual navigation.
Some site owners consider a footer to be an atavism, preferring to it a fashionable endless scrolling. This is not the best solution for the main page. Footer structures the homepage. It is also a place to store technical information, such as license information, copyright, visiting counters, contacts, etc. Therefore, do not leave the main without a footer. Please note, in a footer, you can publish information about prizes and awards, links to reviews and other information that forms confidence.
The value proposition is a key element of the main page. It is a text in the form of a heading, subtitles, one or two paragraphs, and one or two lists. To state the value proposition, answer the following questions in writing:
Do not try to publish the answers on the homepage. Users are overloaded with information, so they don’t have time to read boring texts about the company, which produces the best products and sells them at the lowest prices.
Try to shorten the answers to a few sentences. Structure the text, try replacing some thoughts with images.
The more options a visitor can choose, the more likely he is to choose nothing. Therefore, do not overload the main page with a variety of sentences, conversion forms, and buttons.
If you can not confine one offer to the main one, help the visitor choose the right option. Highlight the action you want. This can be done due to the size and color of the button or form, their location or description.
Images provide visual appeal of the page. If you are in real estate, jewelry services, expensive cars or massage services, you can easily find photos that make users want your product immediately. What if you sell insurance policies, factoring services, terminal servers or trading training? Do not try to buy stock photos with joyfully smiling people. Better make real screenshots of your programs, take a picture of real clients or employees in the office.
Home page must be constantly improved. Use A/B testing to test new varieties of the page. In pursuit of perfection, avoid traps: do not overload the main page with unnecessary elements.
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