by Anton Likhnekevich - July 02, 2019

Properly structured and well-composed statement of work (SOW) for the development of a website is the key to excellent results and an example for others. The statement of work is important because without it a programmer or designer, simply cannot clearly understand what the customer wants to achieve.

It is important for the customer to write the work scope out in as much detail as possible: what to pay special attention to, what bases to adhere, because the more you describe your desires, the closer the result will be to them.

It should be said that after starting the project, some changes are often made to the SOW. They can relate to the graphics and software component, as well as other aspects of the type and functionality of a website. Let's discuss in more detail how to draw up a statement of work, and which points should be highlighted. This will help to avoid confusion with the performers in the future and will guarantee an excellent result. So, what are the main components of the SOW and how to describe them correctly?


What is the Statement of Work for the development of a website?

The statement of work for the contractor consists of numbers of components that will reflect your wishes regarding the structure of the site, its functionality, design, and content. Guided by the information presented in the SOW, the contractor will be able to correctly estimate the amount of work to be done, to set an objective price and correctly estimate the time of work.

So, what exactly Statement of Work for the website consist of?


1. Description of the essence of the project.

The essence of the project is very important as basic information because here you will need to briefly and clearly describe the nature of your project and the purpose of its creation. Also, it is necessary to dwell on the domain name that you wish to receive, as well as on the products and services that your company is engaged in specifically.

It is necessary to describe the essence of the project in such a way that after reading this brief part of the statement, the performer clearly understood why a site will be created. It also indicates the name of the company, information about its advantages and features. It will not be superfluous to add a personal logo to the general information, it can become a component of the project.


2. Type and specificity of a website.

The price of creating an Internet resource is directly determined by the specifics of its nature and type. There are several of the most common types of Internet portals, in the SOW you should indicate which of them should your website represent:

  • Online store;
  • Company website with an overview of products and services;
  • Blog or Forum;
  • Single page website.

Already at this stage of familiarization with the SOW, the performer will be able to assess the amount of work to be done.


3. Description of website content and preferences of the target audience.

At this stage of writing SOW, you have to describe your target audience:

  • Who are your customers and visitors?
  • What do they do and how to bring them to the target action?

In addition, it should be noted what kind of useful information visitors can find on the pages of your website, and indicate the amount of unique text and graphic material that you wish to place in the relevant sections. Also, developers should be provided with a list of keywords which you plan to use in the future website SEO.


4. Description of the project structure.

It is not that easy to describe the structure if the future website correctly; therefore, it might be considered to make a scatch of resource blocks with names of sections and subsections, navigation, footer, and etc. In order to understand which sections of the site are needed, look through the websites of competing organizations and go from there to the structural units that you need.

You do not have to provide the exact amount of the products but simply give the developer approximate figures. As the project progresses and the site is filled, the number of pages can be adjusted. A correct layout even on a regular sheet of paper will help you not to miss any important details and provide the author with clear, understandable and structured information.


5. Design of a future website.

Sometimes it is much more difficult to create the correct scope of work for design works than to describe any other requirements. That is why you should pay special attention to examples of designs that, in your opinion, are very successful. It should be understood that no visitor will stay on your site for a long time, order your services, or purchase your products if you do not pay proper attention to the web design.

In order for the designer to clearly understand the task that was set for him, you need to find several successful competitor sites, as well as several fancy designed resources of any niche. After examining your taste preferences, the designer will be able to develop several variations of the stylistic design of the site, which will not leave you indifferent. Among them, you can choose the best solution that will emphasize the specifics of your company's activities and will fully comply with your taste preferences.


6. Technical features of the implementation.

Perhaps, it is even more difficult to compile this part of the SOW, than to describe your requirements for the resource design. However, if you systematically analyze the technical characteristics, one by one, you can describe your requirements correctly.

So, in this part of the SOW, you should describe how often you plan to update your site, and who will maintain a website after the deployment. Separately, think about the potential traffic your website is going to receive. Text fonts and their style should also be noted. If you are unable to compile this part of the scope of work on your own, then ask for help from the company that working on your project. Consultants will help you find the optimal values of technical parameters and other characteristics.


7. Project’s timeline.

At this stage of the formation of the statement of work should indicate the date of creation of the site, the deadline of its deployment and the rules of acceptance. Remember, the timing is largely determined by the quality of work because in a hurry it is difficult to develop a really high-quality project.

Describe also the need for additional services, for example, website maintenance, search engine optimization, social media marketing, and etc. The development timeline and additional services also determine the development cost. Your budget should be considered when you make the SOW.


8. Additional information.

In the final part of your statement of work, you should attach all the additional materials that you want to use in website creation. First of all, this is text and graphics information.

Separately, it is necessary to dwell on additional wishes and individual requirements.


If you read this article, then our article How to order a good website will be helpful for you.

Anton Likhnekevich

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