The search engine marketing involves researching, submitting and positioning of a website within the different search engines like Google, Bing and Yahoo. It helps the website to achieve visibility and to increase the organic searches on the engines.
The process of search engine marketing includes keyword research, SEO, paid listings, competitive analysis and other services as well.
How to conduct SEM for website promotion the right way
There are a few tips for you to achieve the goals of search engine marketing with your business.
1. Website Design:
You need to hire the service of a website designer to develop your website as he understands how search engines work and will enable your website to become visible in the search engines.
You should only hire a professional one and ask about his previous work samples before you begin working with him. You can ask about the service from the former clients and how their website showed up and achieved a higher ranking on the search engines.
2. Keyword Research:
Keywords are necessary to get searches about your content or business in the search engines. You have to understand the need of short tail keywords and long tail keywords and how low competition keywords are vital for your posts, URL and the domain name. Mozenda is a relatively new keyword research tool in the market which is a web scraper unlike others. It features an easy click interface that can be used to search keywords or terms for your niche that might not be found with other tools like SEMrush or Google AdWords respectively.
Once you extract your keywords from Mozenda you can begin revamping your website and try using only those that will guarantee organic searches of your web content.
3. Keeping Customer in Mind:
If you only focus on the ranking of the website and not focus on your ideal customer, then search engine marketing will not produce desired results or sales. You need to think of your website from the customer’s perspective. You need to focus on your pay per click advertisements which are imperative to generate clicks that eventually lead to sales.
4. Assess the key Demographic:
If you want good conversion clicks for your ads, then you have to determine your targeted demographic correctly. Selling to a consumer is different to selling to a business. The difference lies in the lead time.
When you sell to a customer, the lead time is short and could last maximum to few days only. When dealing with businesses, the impulse is not present Businesses always look for approvals to make the final decision. They can purchase a service within a day or take a week to do so.
You will get more conversions based on clicks through PPC advertisements when you sell to the customer. How paid search is advantageous for your business?
For the ad campaign, marketers rely on two things;
The first is the cost per click in which the advertiser pays the search engine for each user’s single click for your ad. The second is cost per impression in which the advertiser pays a fee to the search engine for every 1000 times when your ad appears on the page.
To achieve a click through, it is vital that your business appears in the first 5 results in the search engine result page. If you a good budget, paid search should be chosen and you should invest in PPC. You can easily set up a PPC campaign in an hour and appear quickly in the sponsored results.
Through SEM, you can track keyword, ad and every penny spent that will allow you to achieve an accurate ROI as well.