by Taras Kim - November 23, 2018

Google Analytics definition
The Google Analytics is a free service offered by Google to track website traffic to assess the success of the website on the paid and organic search results.

Importance of Google Analytics
When you learn about GA you get to know a lot of aspects that are vital for your website. Firstly, you will be informed how the visitors react to your website and provide a snapshot of their experiences as well. Secondly, you will be aware and know what type of keywords are being used by the visitors to your website frequently. Thirdly, you are updated with the best text link that would bring you best prospects.

The best part of Google Analytics is that it displays which of your SEO campaigns lead to the best ROI for you. It is good for tracking down results of your internet marketing campaigns as well. If you use the Google AdWords, you will be assured of obtaining valuable information for your website.

Installation of Google Analytics
Seething up GA for the website is easy and simple. Following are steps that you have to follow and your account will be up and running within minutes.

1. You should go to the website of Google Analytics website to make an account.
2. You need to set up the account to track your progress. Then, add analytics tracking feature to your website, blog or the mobile app. Each of these channels has a unique setting that GA will guide you with simply.
3. You have to set your tracking code. This is the code which is unique and will be placed in the header section of your JavaScript code. It will collect the data and deliver it to your Google Analytics account.

How to use Google Analytics for your website
The Google Analytics will enable you to understand unique visitors, the total number of page views, demographics of the visitors and the referral sources as well. So, using Google Analytics is not a daunting task at all.

It should be noted that GA is best used when you schedule times that will check for your statistics. You need to put aside some time to strategize about the statistics that you would like to track over time. For instance, page views and unique visitors will be on your list just like other businesses. Apart from this, you would like to identify the metrics that will suit your business as well.

Suppose you have got an email marketing campaign, you will like to track how well it is performing, what keyword searches are done regularly to attract visitors to your website and be informed about the top five referral sources are. Then, you will have to add parameters to URLs in each of your marketing messages. These will denote which visitors arrive as a result of each email marketing campaign.

So, once you determine what type of statistics you will like to track, you should determine how often you will like to track them. It will be better if the reporting is done one monthly basis at least. This will depend mostly on the amount of traffic your website attracts and how much time you dedicate to your website.

Taras Kim

I'm Online Marketing and Web Development Specialist already for 7 years and dreaming to write a book.

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