This is not a secret for you that most successful advertising campaigns come with trending events. More people participate and watch it more Brand recognition you get. Such tournaments like Super Bowl, World Cup, and others give you a great chance to get some extra clients using your Search Advertising.
What types of businesses can get the most from Search Advertising during World Tournaments?
Of course, mostly it depends on your imagination. First place takes large brands. Such companies like McDonalds or Coca-Cola need exposure in many countries and they usually become official sponsors of such tournaments like World Cup 2018 in Russia.
If we are talking about small local brands, like sports shoes or apparel it's a great opportunity for you to create Local Search Advertising Campaign to get the attention of your potential customers. Adding some sales can give you a huge wave of new customers. You ask me why? Simply because during World Cup 2018, for example, people search for "football cleats" or "Sports apparel" more often.
If we are talking about countries that host such tournaments like Russia holds World Cup 2018, then we can add such as "Car Rental", "Airlines" and etc...
I also want to add Developers, because they have a great opportunity of creating some helpful application, for example, "Scores" or "Results" and Advertise it through Google search as well.
Winning Marketing Strategies During World Cup 2018
I want to mention Social Media. During large tournaments, people share information on Social Media 10 times or sometimes even more often than at the usual time. So, think about creating some social marketing or advertising campaigns. But, also you can advertise your social marketing ideas through Google Search and get a great exposure on your potential customers.
For Bars a great opportunity to make some ads during World Cup by simply making local search advertising with queries like "nearest bars to watch World Cup". New customers guaranteed!
Training schools should plan Marketing and Advertising campaigns ahead with some giveaways of tickets for these tournaments, or example.
There are a lot of ways to get some extra customers for each Business during Large Sports Events.
Fireworks to celebrate your favorite team win!
Food Recipies for your game party!
Even electronics! People finally decide to buy 55' Tv to watch a final game of his favorite team with his friends. And many more!
Just use your imagination and you will get what you want!
To sum it up I just want to give you a small advice not to hesitate and use this great opportunity in your marketing needs. And trust me, you are going to have a lot of fun. Good Luck.