It's important to formulate an exact proposal for your audience and once again determine why you want to use the landing.
In brief, a landing page is useful if you know exactly what and whom you are selling.
Landing can sell anything: jewels, cinema tickets, consultations, and soft toys. An important condition - the goods count must be little. If you have a catalog of goods in 10 categories, it is better to make an online store.
Lead is a visitor who is likely to buy something from you. For example, 10 people came to the website, 5 reached the presentation section, two downloaded it. These two are the leads you can operate with. You can send emails, advertisements, sell additional services.
If you have a regular website, you can use a landing page for individual ad campaigns. For example, you have a consulting agency. On the website you can talk about yourself, the conditions of collaboration and completed projects. Advertise separate services is better on the landing.
Well, no, and not necessary. If you sew leather wallets or cotton dresses, you do not have to pretend a big atelier. Enough to make a landing page that will only advertise your items.
Landing will help you understand whether your product is needed in the market. You can launch a one-page site in a few hours, and advertising will lead to the first customers.
We combined theory and practice to built a consistent strategy: what you need to know and what to be able to make web project successful.
We have years of experience helping different businesses to define and to discover their exact customer.
We know how to avoid boring decisions that are not impressive, and what to do so that the landing catches the clients.
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