KEY POINTS OF WORDPRESS WEBISTE OPTIMIZATION:
WordPress website optimization is not completely different from the SEO of a resource on any other platform. The nuances are mainly in the inner part. SEO optimization of a WordPress resource should be based on the following features:
Most of the themes for the platform are made so that the main content placed on the top of the page: you should place the “bread crumbs” there for the search robots scanning that the content;
By default Meta-tags (title and others) are not included in the platform, therefore they need to be added in order for search engines to correctly index pages;
Checking robots.txt, you need to close specific service sections of the CMS platform from indexing;
The platform is sensitive to overloads - to cope with them, use special plugins for SEO WordPress;
Watching for hidden links, duplicates, which the platform constantly creates and other problems, because of which WordPress site SEO suffers.
SEO optimization of a Wordpress resource begins with an audit of the site and includes all the main stages of optimization. These are a fix of technical errors, checking for robots.txt, redirects, layouts, images, creating a semantic core, working with content and backlinks mass, following up to Google algorithms changing, and so on. WordPress site optimization is practically not carried out without the use of plug-ins. Among the most common:
Yoast SEO and All In One SEO Pack - the most popular SEO plugins, have many features and regular updates;
Map generators - Google XML Sitemap and others;
Plugins for working with content - Schema Creator by Raven, WordPress Video SEO;
Google Analytics for website analyzing, SEO Smart Links for internal linking and other plugins, which simplify the optimization of the WordPress site.
WellKnown Digital Agency will help in optimizing the resource on a popular platform. Professional Search Engine Optimization will bring rapid growth in conversion, ROI and other key factors. Book a free consultation now.